Kalkulator media plan & paid performance
Hitung metrik digital marketing tanpa spreadsheet berantakan
Semua rumus CPM, CPC, CTR, CPA, ROAS, media plan projection, dan alokasi budget dalam satu tempat. Ketik angka, dapatkan hasil real-time.
Funnel Stage
Pilih tahap funnel untuk menampilkan input & metrik yang relevan.
Input Kampanye
Masukkan angka dari dashboard Meta Ads, Google Ads, TikTok Ads, dll.
Hasil Perhitungan
Metrik terupdate secara real-time.
CPM
Rp 6.667
Cost per 1.000 impressions
CPR
Rp 13.333
Cost per 1.000 reach
Frequency
2.00x
Impressions ÷ Reach
Tabel Metrik — Awareness
Input & hasil dalam satu tabel, unduh sebagai CSV.
| Metrik | Nilai |
|---|---|
| Ad Spend | Rp 10.000.000 |
| Impressions | 1.500.000 |
| Reach | 750.000 |
| Frequency | 2.00x |
| CPM | Rp 6.667 |
| CPR (per 1.000 reach) | Rp 13.333 |
Rumus Referensi
CPM
(Spend ÷ Impressions) × 1.000
CPR
(Spend ÷ Reach) × 1.000
Frequency
Impressions ÷ Reach
CPC
Spend ÷ Clicks
CTR
(Clicks ÷ Impressions) × 100%
CVR
(Conversions ÷ Clicks) × 100%
CPA
Spend ÷ Conversions
ROAS
Revenue ÷ Spend
AOV
Revenue ÷ Orders
LTV
AOV × Repeat Purchase × Gross Margin
LTV : CAC
LTV ÷ CAC (target ≥ 3x)
Payback
CAC ÷ (AOV × Margin)