About Me
I'm Ricky Almahenrah, a dynamic Senior Executive of Digital Marketing with over 10 years of experience driving impactful performance and growth strategies. I specialize in optimizing digital campaigns, enhancing lead generation and significantly reducing costs per lead through innovative, data-driven approaches.
A strong background in collaboration and creative concept development helps me deliver high-quality marketing solutions that resonate with target audiences. I'm highly adaptable, a dedicated team player and committed to achieving exceptional results while fostering a culture of continuous improvement.
Budget discipline
At Prestisa, total marketing spend was optimized down to 10–12% of total sales while scaling volume.
Full-funnel thinking
At Ringkas, lead-generation campaigns hit 150% of target while cost per lead dropped 50%.
Technical fluency
Built WordPress CMS, inquiry systems, dual-language sites and marketing automation from scratch.
Team leadership
Led cross-functional teams across paid ads, SEO, design, CRO and marketing engineering.
Education & Certifications
- 2021 – 2022
University of Illinois at Urbana-Champaign
Digital Marketing
- 2019
Purwadhika Startup School
Digital Marketing & Communication
- May 2025
Full-stack Digital Marketing
University of London
- May 2025
Business Management Expert
University of London
- Mar 2025 – Mar 2028
Digital Marketing Manager
Badan Nasional Sertifikasi Profesi
- Jan 2025 – Jan 2028
Digital Marketing
Badan Nasional Sertifikasi Profesi
- Sep 2024 – Sep 2025
Google Ads Certifications
Search, Display, Measurement & Conversion Optimization